Barley Massey has been working as a “Super Crafter” with the “Love Your Clothes” campaign since it’s launch in 2014. Love Your Clothes campaign has been developed together with industry organisations to help change the way the UK consumers buy, use and dispose of their clothing. The ultimate aim is to reduce the environmental impact of clothing across the UK and influence a more circular approach to clothing globally. Love Your Clothes is part of the Sustainable Clothing Action Plan (SCAP), which is coordinated by WRAP, a not-for-profit organisation which receives Government support across the UK
Barley has collaborated with the campaign by offering her expertise and creativity in clothing refashioning and upcycling as well as teaching sewing, care and repair skills. Engagement events have been varied, taking place in libraries / community centres, charity shops, shopping centres, conferences, store partnerships such as John Lewis even TV appearances! Never a dull moment as a Super Crafter!