Every year an estimated 336,000 tonnes of used clothing gets thrown in the bin in the UK. There is no need for any clothing or textiles to make its way into a bin and this is both a significant environmental loss and a missed business opportunity. Love Your Clothes was launched in 2014 to address this issue and help inspire and influence consumers to make small conscious changes to reduce the impact of clothes on the environment.
Barley Massey and the Fabrications team were successful in winning a number of bids to deliver clothing repair and upcycling workshops as part of the Love Your Clothes national campaign. This included free workshops across London Boroughs, interactive workshops/installations in shopping centres, a nationwide partnership in John Lewis stores, a Christmas jumper focussed campaign and TV interviews to raise awareness, teach the lost art of clothing repair, get creative in reusing clothing into new items and to share and donate unwanted clothing.