The Fabrications team worked with I.D Agency in the sourcing of recycled clothing and then the re-use in the construction of several varieties of flowers as part of a multi-sensory immersive pop-up in London’s Covent Garden. Shirts grew into roses, neck ties transformed into daffodils and tulips, denim jeans blossomed into Delphiniums and gloves gave daisy waves to passers-by!
The activity won 5 industry awards, including: best stand-alone experiential activation, best creative execution & creative event of the year.
